Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

• Account Information: Name, email address, username, and passwords for accounts you create.
• Payment Information: Billing information, including payment methods such as Google Play, Apple Store, Stripe, and others.
• Contact Information: If you opt in to receive emails, we collect your email address and preferences.

1.2 Information We Collect Automatically

• Device Information: IP address, device identifiers, operating system, browser type, and hardware specifications.
• Usage Data: App usage statistics, in-game actions, session lengths, and crash logs.
• Analytics Data: Data collected through analytics platforms, including Unity Analytics, Google Analytics, and MouseFlow about how you interact with our games and services.
• Advertising Data: Data collected through advertising platforms, including Unity Ads, AdMob by Google, Vungle, AdColony, AppLovin, LevelPlay, and StartApp.

1.3 Information Collected via Tracking Technologies

• Cookies: For personalization, authentication, and advertising.
• Remarketing Tags: Through platforms including Google Ads, Facebook, and Twitter to serve tailored ads based on your interactions.

1.4 Information from Children

While our games are not targeted at children under 13, we comply with the Children's Online Privacy Protection Act (COPPA) when we inadvertently collect such data. See Section 9 for more details.

2. How We Use Your Information

We use your information for the following purposes:

• Providing Services: To deliver our games and ensure functionality.
• Personalization: To customize user experiences and in-game interactions.
• Advertising: To serve relevant ads using platforms including Unity Ads, Google AdSense, and others.
• Payment Processing: To facilitate purchases via Google Play, Apple Store, and Stripe.
• Analytics: To analyze user engagement using Unity Analytics, Google Analytics, and MouseFlow.
• Marketing: To send promotional emails via MailChimp, HubSpot, and Zoho (only with your consent).
• Remarketing: To re-engage users via Google Ads, Facebook, and Twitter.

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases:

• Consent: For sending marketing emails and using non-essential cookies.
• Legitimate Interests: For analytics, customer support, and fraud prevention.
• Contractual Necessity: For payment processing and delivering services.
• Legal Obligations: To comply with applicable laws.

4. How We Share Your Information

We may share your data with:

• Service Providers: Including Unity Analytics, Google Analytics, and MouseFlow for analytics; MailChimp, HubSpot, and Zoho for marketing; and payment processors including Stripe and Google Play.
• Advertising Partners: Including Unity Ads, AdMob, AppLovin, and others to display ads.
• Legal Authorities: If required by law or to protect our rights.

5. Your Rights

5.1 California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have the right to:

• Request details about the categories of data we collect and how we use it.
• Request deletion of their personal data.
• Opt out of the sale or sharing of their personal data.

To exercise your rights, contact us at privacy@easybeach.games.

5.2 EU Residents (GDPR)

Under the GDPR, users in the EU have the right to:

• Access, correct, or delete personal data.
• Restrict or object to processing.
• Data portability.
• Withdraw consent at any time.

6. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

7. Security

We implement industry-standard measures to protect your data, including encryption and secure data storage. However, no method is 100% secure.

8. Third-Party Services

Our services integrate with third-party providers, including:

• Analytics: Unity Analytics, Google Analytics, MouseFlow.
• Advertising: Unity Ads, AdMob, AppLovin, Vungle, AdColony.
• Payments: Google Play, Apple Store, Stripe.
• Security: Invisible reCAPTCHA.

These providers have their own privacy policies, which we encourage you to review.

9. Children's Privacy (COPPA)

We comply with the Children's Online Privacy Protection Act. If we discover that we have collected data from a child under 13 without parental consent, we will delete it promptly.

10. Changes to This Privacy Policy

We may update this policy periodically. Any changes will be posted on this page with a revised effective date.

11. Contact Us

If you have questions or concerns, contact us at:

privacy@easybeach.games